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News releases from the manufacturers, aftermarkets, and associations.


2017 Model Snowmobile Release – Yamaha

There is big news from the Yamaha camp, and that is the reintroduction of a Yamaha 2-stroke motor. More on that later. Even bigger news, however, is the second manufacturer to introduce a brand-new motor for 2017. It’s got more power than any production motor ever produced for a snowmobile and it’s a 4-stroke. Oh, […]

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2017 Model Snowmobile Release – Polaris

Over the years, Polaris has taken a lot of chances. Sometimes they win, sometimes they don’t, but when they became the first company to make the independent front suspension a mainstay, they won. The Indy has been iconic in the Polaris brand since its introduction in 1980. It seemed “everybody had an Indy” and it […]

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Polaris® Acquires 509

Polaris Industries Inc. today announced the acquisition of 509, an aftermarket leader in snowmobile helmets and goggles. 509, a privately owned company based in Spokane, Wash., joins Polaris’ growing portfolio of aftermarket apparel and accessories brands, which includes Klim®, Kolpin®, and Pro-Armor®. The terms of the transaction were not disclosed. “We are always exploring opportunities […]

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Polaris Redesigns Snow Trails RiderX App

Polaris Industries Inc. announced today the release of its completely redesigned Snow Trails by RiderX®. At the core of this must-have mobile application for snowmobile enthusiasts, is a new map, purpose-built with feedback from over 250,000 hardcore riders. The all-new Snow Trails by RiderX takes the riding experience to the next level with offline functionality. […]

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Costco Auto Program and Polaris Announce A Special Offer

Featuring exclusive member benefits on new Polaris products for any model year Costco Auto Program and Polaris Industries Inc. (NYSE: PII) have teamed up to bring Costco members their biggest joint offer. Starting today, Costco members will receive promotional benefits on a selection of Polaris brands for all model years. The promotion runs from Sept. […]

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Snowmobile Hall of Fame Announces 2016 Inductees

Hubert Fixsen, Steve Houle, Brad Pake and Tom Zernia to be Honored During 2016 Ceremony in St. Germain, Wis.; Fans are Invited to Participate in Ride With The Champs The Snowmobile Hall of Fame and Museum in St. Germain, Wis., announced today its four inductees for 2016: Hubert Fixsen, Steve Houle, Brad Pake and Tom […]

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Arctic Cat Joins Bass Pro Shops for All-Star Race

Tony Stewart to Drive No. 14 Bass Pro Shops/Arctic Cat Chevrolet Arctic Cat, one of the most widely recognized and respected names in the snowmobile, ATV and Side-by-Side industry, will join Bass Pro Shops as the co-primary sponsor of Tony Stewart in the 31st annual NASCAR Sprint All-Star Race May 16 at Charlotte (N.C.) Motor […]

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